Youtube heads will roll1/7/2024 This could present a potential new revenue stream for the tech giant at a time when the younger generation has shifted their search behavior from Google to other platforms, like TikTok. The document also helps to clarify some of YouTube's thinking around podcasts, as it suggested YouTube had plans to feature audio ads sold by Google and other partners. "The podcast destination page on YouTube helps users explore new and popular podcast episodes, shows and creators, as well as recommend podcast content," said YouTube spokesperson, Paul Pennigton. Reached for comment, YouTube told TechCrucnh the URL is not globally available at this time. It did not appear in the website's sidebar navigation, however. users, after the URL was discovered to be live ahead of any formal announcement.Īccording to a report by 9to5Google, the dedicated podcast page /podcasts went live sometime last month and is now linked, at least for some users, on YouTube's existing Explore page alongside other top destinations like Gaming, Sports, Learning, Fashion and others. Today, YouTube confirmed to TechCrunch the new podcasts destination is now live for U.S. Earlier this year, reports emerged that YouTube would soon add a dedicated podcasts homepage - a signal the company was getting more serious about its investments in podcasts and the potential ad revenue they could deliver.
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